DTC Skincare
GlowSkin Co.
From $50K to $200K/Month with Authentic UGC
Saved
Team Size
60 days
Timeline
Challenge
Studio ads were expensive and underperforming. CPAs were $85+ and ROAS was stuck at 1.8x. Needed scalable creative that converts.
Solution
Replaced studio ads with authentic UGC from real customers. Tested creators, optimized hooks, and scaled winning variants across TikTok and Meta.
Results
4.2x
ROAS
Return on ad spend
-62%
CPA
Cost per acquisition
$200K
Revenue
Monthly revenue
60 days
Time
From test to scale