Supplements
FitFuel Nutrition
TikTok UGC Strategy: 8% CTR on Cold Traffic
Saved
Team Size
3 weeks
Timeline
Challenge
Low engagement on paid TikTok ads. CTR was 1.2% and watch time was under 2 seconds. Ads felt like ads.
Solution
Created native TikTok UGC with trending sounds, authentic testimonials, and data-driven hooks. A/B tested 20+ variants.
Results
8.1%
CTR
Click-through rate
+340%
Watch Time
Average watch time
-58%
CPC
Cost per click
3 weeks
Time
From brief to scale